Rimmel

"Get the London Look"

Hard to believe a Brand so much a part of today had its start nearly 200 years ago. Eugene Rimmel started experimenting with fragrance and colour in the early 1800's. He travelled the world in search of exotic ingredients and new innovations, breaking all the rules. One of the very first beauty products ever made was created by his vision. He was truly ahead of his time and soon his products became the choice of Royalty and many others.

After his death in 1887, his two sons inherited his beauty empire. They developed an extensive colour line, putting a special focus on eye-enhancing products. Word spread of their successes, and at the turn of the century the business thrived and expanded. Today, Rimmel is popular all over the world and is now Britain's top selling cosmetic Brand. Now a part of Coty Inc., the world of Rimmel has continued to expand to countries around the globe. Most countries in Western Europe and many Eastern European countries sell Rimmel. The Brand has also reached the US and was successfully launched in April 2000.

The brand's personality is also built on its 'streetwise London' image: savvy, witty, and in the know. Rimmel is the cosmetics brand that embraces its heritage and celebrates the London spirit.